ENG 157 Electronic Media Writing (3 credits)

This course helps students to master the diverse writing styles and formats used in writing for broadcast on radio, television and cable. These include public service announcements (PSAs), station IDs, promotional announcements, script formats, commercials, news copy, and program materials. Emphasis is on developing broadcast copy style, distinguishing words directed toward the ear and the eye. Students may not receive credit for both ENG 157 and COM 157. Prerequisite: ENG 103.