JRN 255 Writing for Electronic Media (3 credits)
This course helps students master the diverse writing styles and formats used in writing for broadcast, on radio, television and cable. These include public service announcements (PSA's), station ID's, promotional announcements, script formats, commercials, news copy and program materials. Emphasis is on developing broadcast copy style, distinguishing words directed towards the ear and eye. Prerequisites: ENG 103 and ENG 104.