COM 240 Persuasion in Everyday Life (3 credits)
In our modern age, persuasion finds its way into every aspect of our lives. From friends asking for favors, to politicians campaigning for votes, to advertisers pushing their products, we regularly fill the roles of the persuader and the persuaded. This course is an investigation of communication theories of persuasion, the devising of persuasive messages, and the consumption of persuasive messages in a variety of contexts. Class activities, discussions, readings, and assignments are designed to develop communication skills necessary for effectiveness as producers and consumers of persuasive communication.